It was alleged that the company disposes untreated animal waste into waterways. Smithfield has been sued for its poor waste management practices. The company has been able to dominate the global market, and this makes it impose prices discriminatively (Pride & Ferrell, 2008). The customers of the company have complained about exploitative process imposed to the products of the company. The issues and challenges facing Smithfield Foods CompanyĪccording to Hirsch and Person (2009), Smithfield experiences many problems concerning its relationship with customers, employees, environment groups, and other stakeholders in the industry. However, the management should have strategies of ensuring that the system is successful because there will be various challenges to be experienced during the implementation process (Thomas, 2011). The challenges facing the company will be resolved by installing and implementing eth CRM system. The implementation of Customer Relationship Management will help improve the performance of the company, both internally and externally. The management has made efforts to improve the performance of the company, and to reduce the negative effects of its activities (Smithfield Foods website, 2011). Smithfield has experienced various challenges in offering better products in the market. Various brand names are used in the global markets to represent the pork and beef products. The company processes about 27 million pigs are each year, to produce pork and beef products.
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